THE CLIMATE CHANGE PLEDGE | Multi format
Illustration | Design | Animation
On-Air, Online International Campaign
The Global Citizen Festival is part of a movement to end extreme poverty. By contributing to charity acts on the website, including watching videos and signing petitions, fans can get free tickets to the festival. In addition, the organizers are striving to make the event “global” by live-streaming events in public locations. Since 2015, the goals of the festival have been closely aligned with the United Nations‘ Sustainable Development Goals (SDGs), which include 17 tasks to end extreme global poverty by 2030.[4]
According to Time, Global Citizen’s model of ticket distribution in 2017 generated 1.6 million actions in two months, equaling commitments and announcements of $3.2 billion for sustainable development and affecting 221 million people.
https://www.globalcitizen.org/en/
